Loren Donald Pearson

Loren Donald Pearson is a Registered Patent Attorney and a Florida Bar Board Certified Intellectual Property Attorney.  He is a partner at Assouline & Berlowe, PA and leads its intellectual property group.  Read his profile

 
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Entries in Non-Traditional Trademarks (1)

Friday
Apr222011

Some Sweet Inspiration

Have a Happy Easter!  And now for some sweet inspiration...

Remember that trademarks can be more than just names and logos.  Non-Traditional Trademarks can be packaging and product configuration, sounds, colors, and tastes that consumers use to identify the maker of a given good or service.

For example check out US Trademark Registration 2,185,581

PeepThat's right.  The product configuration of a marshmallow PEEP(R) is a registered trademark.  As soon as you see a marshmallow candy with this shape, you know the candy was made by Just Born.

If you have a product or good uses a non-traditional trademark, contact Loren Donald Pearson to register it for you.