Loren Donald Pearson

Loren Donald Pearson is a Registered Patent Attorney and a Florida Bar Board Certified Intellectual Property Attorney.  He is a partner at Assouline & Berlowe, PA and leads its intellectual property group.  Read his profile

 
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Wednesday
May222013

Trademark Watch Service--No Fee through June 2013

Trademark watch services are the most underutilized service by trademark owners.

A trademark watch service monitors a database for similar trademarks and sends a notice to the search owner.  Trademark owners can use trademark watch services to monitor when a third-party files a similar trademark.  Applicants who receive early notice are often less invested in their trademark and are more willing to adopt a different mark.  Trademark owners can use trademark watch services to detect when a similar trademark application is published for opposition.  The trademark owner can be assured to file an opposition within the thirty-day window.  Trademark owners can use watch services to monitor foreign filings.  Watch services even can be configured to monitor domain name registers, corporate name registers, and state trademark registers.

Watch services are hired on an anual basis and start as low as $240 per year.

To encourage the adoption of watch services, I will charge my existing customers no fee, just the cost, for a trademark watch service through the end of June, 2013.

Do not be a trademark owner who says, "I wish I knew sooner about that infringer."  Hire a watch service.