Loren Donald Pearson

Loren Donald Pearson is a Registered Patent Attorney and a Florida Bar Board Certified Intellectual Property Attorney.  He is a partner at Assouline & Berlowe, PA and leads its intellectual property group.  Read his profile

 
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Wednesday
Feb232011

Rugsies Uses Its Trademarked Branding to Market its Great Services

Rugsies offered market-leading carpet, upholstery, drape, and air vent cleaning services and were investing in their brand with an advertising campaign including website, social media, blog, and truck wrapping.  They needed a way to guarantee that a competitor could not ride their coattails and trade off Rugsies innovative services and branding.

The answer was to register their trademarks.  Rugsies owns U.S. Trademark Registration Nos. 3,500,943 and 3,422,210--one for their logo and one for their Rugsies in standard characters.  The registrations give Rugsies a tool to protect their branding investment.

If your business is spending $15,000+ on its advertising (website, signage, print ads, SEO, etc.), you should register your trademark.  A $1,000 attorney fee is more than justified by the other expense.

Click Rugsies' coupon below to save on their great services:

Rugsies Coupon 

The next time you see on of Rugsies' distintive orange trucks, consider registering your trademark as well!